Celebrating International Women's Day with the Colorloading Campaign's Battle Against Colorism in India
In the wake of International Women's Day 2024, while the world has progressed in many aspects, the pervasive issue of colorism remains a significant challenge. In a country like India, where fair skin is often equated with beauty, the beauty industry often neglects women of color, perpetuating harmful standards deeply rooted in societal norms.
To address this pressing issue, we embarked on one of our most impactful styling projects to date. Featuring nearly 40 models, our campaign aimed to shed light on colorism and challenge the beauty industry's narrow standards. The Colorloading Campaign, an initiative by Beauty Buffet, sought to awaken global consciousness about this unfair reality and advocate for inclusivity and acceptance in beauty standards.
Through this bold endeavor, we aimed to educate people that beauty transcends skin tone, size, and age. Real beauty emanates from within, and our campaign aimed to celebrate the diversity and uniqueness of all individuals.
We stand with empowered women who defy societal norms and embrace their identity while redefining beauty standards. Despite facing discrimination based on their skin tone, these women have persevered, inspiring others to embrace their true selves.
One such inspiring story is that of Prarthana, a fashion model who overcame societal barriers to pursue her dreams despite being told she didn't belong. Her resilience serves as a beacon of hope for women everywhere who are told they are not enough.
As a society, we must challenge biased ideals and advocate for inclusivity and acceptance. Change is underway, and initiatives like the Colorloading Campaign are driving progress in the beauty industry towards a future defined by authenticity and inclusivity.
We extend our gratitude to Sara and her team for championing this remarkable cause and paving the way for a more accepting and inclusive beauty industry.
Together, let us continue to amplify diverse voices and rewrite the narrative of beauty to one of acceptance, inclusivity, and authenticity.
Collaborators:
Photographer : @shibin_j
Models : @vishruthavenkatesh @themidgetdiaries @slippingandfalling @deepthi.bhaskar @nymishah @annepmiranda @sharon.alfred @kairosqui @ramya.kalathil @serenedanielx @the_flamboyant_fling @__bridge_it @sonuserrapeter @ladyoutlaw_7 @rinima_borah @sanjanaanarayan @marilynjuliandra @reba_samuel @unicornfolyf @nithyaj_rao @veenaderick @laxmipriyasn @archh96 @sukanyashyam @thepurpletowel @nattersplatter @letsallbond @priyankasavina @ananyac @tsheringstagram @hautechic.in @rinibot
Original Writer : @bencysebastian_
Makeup Partner : @disguisecosmetics
Stylists : @shouldersofgold @pleatz_drape_artist_bengaluru
Jewellery Partner : @yaarna.exclusive @themauveunitx
Talent Partner : @bluntcreatives
Energy Partner : @redbullindia
Makeup Artist : @makeuphub.india @makeup_makeitallup @titivateyou @makeoverbyasfiya @rupali62 @makeupartistry_by_sitaradixit
Hairstylist : @makeupbysameen_s @blushy_vibes
Studio : @studioc9
